Marketing

Marketing

Marketing Management is a three-year full-time programme. Customers constantly pressurize organisations to act responsibly to provide quality products and services and to offer exceptional customer service.(Marketing Management) equips students with the knowledge and skills to address decisions regarding product price, distribution and promotion. Students are also exposed to the principles of services marketing. Attention is given to consumer behaviour, marketing research, personal selling, brand management marketing issues and strategic marketing.

University Info

Lot 37 Pk 6 Cotonou Est,Zone Des Ambassades, Republic Of Benin.

+22966054175, +22961884795, +22967245817, +22967250499,
+22967249308

inquiries@esm.education
admissions@esm.education

Social Info

Student Resources

Admission Requirement

 

Individuals having completed a secondary education are eligible for enrolling in the program. The pre-condition for enrollment in the Bachelor’s program is passing the WAEC, NECO or NATEB. Compulsory subjects to be taken are: Mathematics and Physics, while elective subjects can include: Chemistry/Geography /English language and Civil Studies. Any exception from the rules of enrollment shall be allowed only in the cases prescribed by the legislation.